- Client
- Northline Logistics
- Category
- Motion
- Year
- 2024
- Services
- Concept / Art Direction / Motion Graphics / Infographics / Sound Edit
The Challenge
The company had a genuinely interesting network to explain and a deck that nobody finished reading. The story was numerical, and numbers were losing it.
The Approach
We built a single visual grammar — one line, one grid, one accent — and let the entire film happen inside it. Data drives the animation rather than decorating it, so every move on screen corresponds to something true about the network.
The Result
A ninety-second brand film, six standalone social cuts and an animated toolkit the internal team extends for quarterly reporting.
